Chip and Dan Heath’s book “Switch – How to change things when change is hard”- great book. Chip and Dan point out two very powerful motivating (or demotivating) factors. The first had to do with “Find the Bright Spots” in change.
The last step in Kotter’s approach is anchoring the new changes in the culture. The way we do this is through accountability.
Accountability
We can boil motivation to comply with the new order down to three perspectives: Positive incentives, negative consequences and a sense of personal accountability. While the first two are arguably effective they are short term solutions and will no longer encourage motivation if they are removed. However, a sense of personal accountability is by far the best and most long term motivator to achieve employee compliance.
Kraft was not going to be transformed into an innovative digital enterprise spontaneously or by edict from IT
Knowledge workers were overwhelmed by the expectations of them -- to connect to customers, colleagues, to boost productivity
Having tools is one thing; getting employees to take advantage of them is another
First we must start by understanding the factors or elements of a culture or paradigm:
Protective: the ability of a group to provide stability
Organizational: the ability of a group to create internal structure
Value: the ability of a group to fulfill needs
Social: the ability of a group to create interaction
Spiritual: the ability of a group to understand its own nature and purpose
Intellectual: the ability of a group to reason
SPIKES (setting up the interview; assessing the perception; obtaining the invitation; giving knowledge; addressing the emotions; and establishing a strategy)
Avoid the term "change agent."
Gauge the internal hunger for change.
Arrive without a vision.
Go directly to "us".
Act as catalyst not cattle prod.
Surround yourself with new friends.
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